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One Of a Kind
It's been two weeks since the "One Of a Kind" show. My emotions have settled, and it's time to write my comments about the show. I won't be complaining about cost or lack of services right now, even though several flows made my life more complicated than necessary.
I want to address another aspect of the show - the space's layout and the navigation difficulty. After talking to several visitors and patrons, I realized that people get lost there at one point or another. Here are my thoughts on improving the "One Of a Kind" show in the future. This particular show has an entirely different purpose and layout than other shows around Chicago and the suburbs - it's Christmas time, and people are shopping for gifts. Shopping would be the keyword for the entire show.
This is not a gallery, it's not a street art show but a holiday shopping experience, and that's where you see the main cognitive dissonance between organizers and visitors. The general public gravitates toward recognizable stores/shopping centers' patterns. That's why ALL shops have an easily shoppable layout. Pick any shop, and you'll see designated areas for food or clothes - apples are not spontaneously thrown in the seafood section, and lingerie is not placed next to the men's shoes. You can see that at Whole Foods, Costco, Saks, Target, etc. Something like - Gourmet food > Home decor > Art/Photography > Jewelry > Fashion sections that are clearly outlined and color-coded on the maps.
Easy, comfortable navigation through the shop or the show will bring more success and satisfaction to shoppers and sellers in the coming years.
A word about oil pastels.
At numerous art shows visitors asked me what oil pastel I use to create my art. I love the story (even though it has a few interpretations) and now I want to share it with you.
In 1949, Parisian painter Henri GOETZ approached Henri SENNELIER the famous artist materials manufacturer, about creating a wax colour stick for his friend Pablo PICASSO. Picasso, a long-time Sennelier customer and a frequent visitor to their store across the street from the Louvre museum, was looking for a medium that could be used freely on a variety of surfaces without fading or cracking.
